‘How To’ Is Pointless Without ‘Why’

“He who has a ‘why’ can bear almost any ‘how.’

– Nietzsche


Back in the 1800s, Nietzsche understood how pivotal the question of ‘why’ is to the human experience.



These days though, in the age of instantaneous and abundant information, asking ‘why’ is a lost art. For many, doing the work of digging deep and asking ‘why’ is just not nearly as convenient or comfortable as asking ‘how to.’


This is especially true when it comes to fitness—we never seem to tire of the same old ‘how to’ merry go round. Day after day, year after year, your newsstand and your news feed reads like the greatest hits of some of the most played out questions on the planet:


  • How to lose 10 pounds fast!
  • How to tone your arms!
  • How to lose that stubborn belly fat!
  • How to burn more calories with exercise!
  • How to get better results in less time!
  • How to get bigger/faster/stronger!


As if we all haven’t seen these regurgitated queries a thousand times. But there’s always a new sucker who’s captivated by the allure of the quick fix promise of looking and feeling fabulous in five easy steps.


The ‘how to’ movement in

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28 Day Anti-Fragile Human Challenge

Humans are anti-fragile by nature. The concept of anti-fragility is not that we deflect attacks like a Gore-tex repels water, but that we, in fact, need resistance to grow stronger. Humanity is not totally activated, empowered, or fulfilled without challenge. Resistance activates us and breeds human flourishing. This is the backbone of all training. Resistance and adaptation.


We are now witnessing a human spiritual crisis. Across modern society depression, obesity, suicide, and drug overdoses have skyrocketed. We experience the highest standard of living in human history, yet few are fulfilled amid the affluence.



In the modern environment, necessary pain and challenges are no longer baked into the experience of being a human. We don’t sacrifice and toil for a larger group purpose. We don’t experience the self-actualization, satisfaction, and authenticity endeared through raw, vulnerable experience. We isolate, flee resistance, chase pleasure and remain a shell of our potential.


For self-development, you could stand in the mirror repeating mantras for 10 minutes but that won’t amount to a hill of beans without actual action. Inspiration follows action—it doesn’t precede it. Spend that 10-minutes doing a brutal 5-minutes of non-stop kettlebell swings, a 4-minute cold shower, and

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